Green for Life Communication Packets, launched this spring, is a subscription service to provide members with engaging garden and landscape content. The idea was to help busy members connect with customers through social media and other promo venues.

An early subscriber was Marc Brockhausen of Gardenland Garden Centres in Cambridge. “We really like the program, it is working well for us,” he says. Brockhausen does not have time to write articles, and appreciates how the packets help get his garden centre’s name in front of customers. He reports his customers enjoy the content, and calls the service definitely worthwhile.

Over 100 communication packets have been distributed so far this season, on topics ranging from deadheading to the cold summer. They are adaptable for use in blog posts, newsletters, Tweets and even contain occasional video footage. Content is crafted to be customizable, allowing you to promote specific products.

See more or subscribe at horttrades.com/packets.