December 15, 2010
Stay tuned
Denis Flanagan CLD
Director of public relations and membership services
Following our press release entitled, Gifts from Your Garden, it has been a busy December with several media opportunities, including interviews/demonstration on TV with Anwar Knight on CTV Live from The Seasons Show, York region Rogers TV on location in Markham, Mississauga Rogers TV in studio, CHCH Morning News in Hamilton, and CTS channel in Burlington.
The great thing about taping TV in December is the stations often repeat the segments during the holiday season, which means prolonged exposure for the Landscape Ontario’s Green for Life brand. The proof of course is in the pudding (Christmas, or otherwise). We have documented a steady increase in visits to the LO website over the past year.
Speaking of trends, I will be working with Helen Hassard and Allan Dennis to publicize all the events we are involved in across the province through social media. As a member benefit in 2011, prepare to be tweeted.
Denis Flanagan may be contacted at dflanagan@landscapeontario.com.
Director of public relations and membership services
Following our press release entitled, Gifts from Your Garden, it has been a busy December with several media opportunities, including interviews/demonstration on TV with Anwar Knight on CTV Live from The Seasons Show, York region Rogers TV on location in Markham, Mississauga Rogers TV in studio, CHCH Morning News in Hamilton, and CTS channel in Burlington.The great thing about taping TV in December is the stations often repeat the segments during the holiday season, which means prolonged exposure for the Landscape Ontario’s Green for Life brand. The proof of course is in the pudding (Christmas, or otherwise). We have documented a steady increase in visits to the LO website over the past year.
Busy media season
The first few months of 2011 is also shaping up as a busy season. We will be marketing your association at many venues, including the following:
Jan. 10-13, Green Communities event at Congress with Ontario Lieutenant Governor David Onley as the headline speaker. We will also host a meeting of garden writers.
Jan 28-30, The London Lifestyle Show, in conjunction with the local LO Chapter, will stage demonstrations and radio interviews.
Feb 9, Leaside Garden Club show, with a presentation on hardscaping.
Mar. 4-6, Kingston Garden Festival, with presentations on Family Day and on local cable TV.
Mar. 11-20, Canada Blooms gives us a great opportunity to strut our stuff to the public and the media during construction and throughout the show. It’s a great showcase for the spectacular LO display, the Skills Canada competition, a tribute garden to Oscar Petersen, and a special appearance of Guerilla Gardeners from the
Toronto Chapter.
Mar. 24-27, Ottawa Home Show will give presentations on stage and on local TV.
Apr. 1-3, Sarnia Home Show, will highlight stage and local radio presentations about new plants varieties for 2011.
Apr. 4, Success with Gardening Show in Mississauga, combines presentations with The Master Gardeners.
Apr. 20, Presentation at The Strathroy Horticulture Society meeting.
Apr. 16-17, Rounding out the month with presentations on trends in horticulture at the Scugog Garden Festival.
Jan 28-30, The London Lifestyle Show, in conjunction with the local LO Chapter, will stage demonstrations and radio interviews.
Feb 9, Leaside Garden Club show, with a presentation on hardscaping.
Mar. 4-6, Kingston Garden Festival, with presentations on Family Day and on local cable TV.
Mar. 11-20, Canada Blooms gives us a great opportunity to strut our stuff to the public and the media during construction and throughout the show. It’s a great showcase for the spectacular LO display, the Skills Canada competition, a tribute garden to Oscar Petersen, and a special appearance of Guerilla Gardeners from the
Toronto Chapter.
Mar. 24-27, Ottawa Home Show will give presentations on stage and on local TV.
Apr. 1-3, Sarnia Home Show, will highlight stage and local radio presentations about new plants varieties for 2011.
Apr. 4, Success with Gardening Show in Mississauga, combines presentations with The Master Gardeners.
Apr. 20, Presentation at The Strathroy Horticulture Society meeting.
Apr. 16-17, Rounding out the month with presentations on trends in horticulture at the Scugog Garden Festival.
Speaking of trends, I will be working with Helen Hassard and Allan Dennis to publicize all the events we are involved in across the province through social media. As a member benefit in 2011, prepare to be tweeted.
Denis Flanagan may be contacted at dflanagan@landscapeontario.com.