January 15, 2010
Strategy in place to promote Green for Life in 2010
Denis Flanagan CLD
Director of public relations and membership services
Following a think tank session with your LO Branding Committee and Milton staff, we have developed a strategic plan for 2010. Here are the highlights, and stay tuned for regular updates throughout the year in Horticulture Review.
We will develop the website and support marketing material to celebrate the fact that we are a competent and caring industry. Green for Life members not only are professionals, but on a daily basis they improve the lives of Canadians.
The plan encourages membership to use the brand to promote your company and the fact that you belong to the Green for Life community. Materials include truck decals, lawn signs, flags and more.
Utilize our trade shows to spread the word. Every member who attends or exhibits at the shows will be encouraged to embrace the Green for Life brand and carry the messaging through to their everyday business activities.
On our websites, we will continue to invest in our number one means of reaching out to members and the public. We have a full-time web editor working on developing content and exploring new links and partnerships.
Chapters will be encouraged to promote Green for Life as a branding tool at every opportunity, including meetings, golf tournaments and social events. The incredible community work that is performed by chapters should proudly bear the Green for Life branding to underline the impact our members have in their local communities.
Denis Flanagan may be contacted at dflanagan@landscapeontario.com.
Director of public relations and membership services
Following a think tank session with your LO Branding Committee and Milton staff, we have developed a strategic plan for 2010. Here are the highlights, and stay tuned for regular updates throughout the year in Horticulture Review.We will develop the website and support marketing material to celebrate the fact that we are a competent and caring industry. Green for Life members not only are professionals, but on a daily basis they improve the lives of Canadians.
The plan encourages membership to use the brand to promote your company and the fact that you belong to the Green for Life community. Materials include truck decals, lawn signs, flags and more.
Utilize our trade shows to spread the word. Every member who attends or exhibits at the shows will be encouraged to embrace the Green for Life brand and carry the messaging through to their everyday business activities.
Colourful billboard
Also, we will leverage advertising at LO’s Milton site. In conjunction with the building committee, the site will be used as a colourful billboard facing Canada’s busiest highway, the 401. Feel free to honk when you drive by.On our websites, we will continue to invest in our number one means of reaching out to members and the public. We have a full-time web editor working on developing content and exploring new links and partnerships.
Chapters will be encouraged to promote Green for Life as a branding tool at every opportunity, including meetings, golf tournaments and social events. The incredible community work that is performed by chapters should proudly bear the Green for Life branding to underline the impact our members have in their local communities.
Reach five million people
Through our public relations campaign, we will continue to be proactive in regards to media coverage. In 2010, our goal is to reach out to over five million people through an aggressive campaign involving multi-levels of media, including websites, TV, radio, print media and consumer shows. The ultimate goal is to market www.landscapeontario.com Green for Life to as many members of the public as possible by encouraging them to visit the website for gardening information and to connect with a LO Green for Life member for the experience of a lifetime.Denis Flanagan may be contacted at dflanagan@landscapeontario.com.